FanSince04
Well-known member
I created this thread for those of us wishing to discuss the number of views, and other details about the video!
Btw, it’s #2 on iTunes!
Do we know who pays for the production of a music video? Is it the label?
from this article - https://www.billboard.com/articles/columns/pop/8467395/how-music-videos-get-made-and-make-money
"Typically, labels front the money for music video production. “They are the beneficiaries of the royalties that come from those videos, so it’s their obligation to pay for them,” Gershen says."
on costs
"While it's possible to do a microbudget video armed only with creativity and a camera phone, the videos McColgan has worked on recently had budgets ranging from $80,000 to north of $500,000. “When I was green, some of my videos were in the $30,000 to $60,000 range. For household name artists, $100,000 to $125,000 is pretty average. But they might spend $300,000 or $400,000 on the first video from an album, and then save money on the follow-ups. Our budgets don’t include the artists’ glam teams and transportation costs, because that can double the cost: the stylist can be $50,000. And the worldwide superstars like Beyoncé and Katy Perry are easily spending a million-plus.” (Those numbers gibe with what other industry sources report.)"
“With relatively few exceptions, a video’s impact is fleeting,” Spierer says. “It’s hard to look back and justify overspending.”
I love the video for Southbound! It showcases a personal side of Carrie’s life that we don’t see often.
That’s Melissa, and she hurt herself too.Question: which one of the girls is the one going into the water at the end? She does a kind of somersault in the air first.
from this article - https://www.billboard.com/articles/columns/pop/8467395/how-music-videos-get-made-and-make-money
"Typically, labels front the money for music video production. “They are the beneficiaries of the royalties that come from those videos, so it’s their obligation to pay for them,” Gershen says."
on costs
"While it's possible to do a microbudget video armed only with creativity and a camera phone, the videos McColgan has worked on recently had budgets ranging from $80,000 to north of $500,000. “When I was green, some of my videos were in the $30,000 to $60,000 range. For household name artists, $100,000 to $125,000 is pretty average. But they might spend $300,000 or $400,000 on the first video from an album, and then save money on the follow-ups. Our budgets don’t include the artists’ glam teams and transportation costs, because that can double the cost: the stylist can be $50,000. And the worldwide superstars like Beyoncé and Katy Perry are easily spending a million-plus.” (Those numbers gibe with what other industry sources report.)"
“With relatively few exceptions, a video’s impact is fleeting,” Spierer says. “It’s hard to look back and justify overspending.”
I disagree with this last part. When a video is re-watchable, it keeps the artist in the spotlight longer while the song runs it's course. It increases streams, which can add to the songs impact/sales, as well as album sales/impact. When no one watches a video for a single it can hurt the single itself, as it won't be remembered as well as one with strong visuals. Look at all the terrible songs out there with highly produced videos, the videos are making people watch and increasing the popularity of the song, to suggest it wouldn't seems ridiculous.
This isn't a commentary on this video, just my opinion on what a music video can do.