cary78663
Obsessed Chart Watcher
There is an article on the front page of the Billboard Country Update about performance song selection at awards shows. Thought you might be interested in this little tidbit about Carrie's performance on last year's ACM Awards.
http://www.billboard.biz/bbbiz/billboardbiz/photos/pdf/country_update_0207.pdf
Clark is particularly attuned to the issue. The ACMs are crafted as a network-TV balancing act, providing mass exposure for the genre and its artists while attempting to satisfy CBS’ need for solid ratings.
The ACM doesn’t adhere to the nominations list to create the music rundown. Miranda Lambert, for example, performed “The House That Built Me” on last year’s show. This year, she’ll provide a different piece of material as Clark tries to get the beats-per-minute mix just right. Too many ballads and the onscreen party comes to a crash and at-home viewers tune out. But if the slow songs appear in a context that makes them a welcome contrast, the ratings can actually be strengthened.
“Carrie Underwood doing ‘Temporary Home,’ a slow ballad but so emotional and such an amazing story, [was] huge in the minutes by minutes [ratings],” Clark says of the 2010 show.
http://www.billboard.biz/bbbiz/billboardbiz/photos/pdf/country_update_0207.pdf