From today's Monday Morning Intel, some very good numbers all around for OOTT
Composite: 32
Airplay: 40
Airscore: 28
Callout: --
Audio: 19
Video: 44
Sales: 29
If you're wondering what each of the above charts is:
1 AIRPLAY is calculated by Trailing 14 Days of radio airplay on the Key Influencer radio stations – Top 157 radio stations by Average Quarter Hour. Charts are weighted using currently assigned points in Mediabase…100% point value for Morning Drive, 90% for Afternoon Drive, 80% for Mid-days, 70% for nights, 50% for Overnights.
2 AIRSCORE: THE AIRPLAY INTEL 3.0 RETENTION SCORE predicts listener tune-in/ tune-out on song play by contemplating the trend over time relationship between local and national airplay, local/regional callout, and audio and video streaming.
3 NATIONAL CALLOUT contemplates more than 1,000 respondents weekly in four regions geographically equivalent over the trailing 14 days of calls.
4 STREAMING, AUDIO contemplates trailing 14 days of all streaming. Songs with insufficient data are designated with an “x”. These songs do not affect the Total Performance Score in any way.
5 STREAMING, VIDEO contemplates trailing 14 days of all streaming. Songs with insufficient data are designated with an “x”. These songs do not affect the Total Performance Score in any way.
6 SALES is base on 14 days trailing results. Songs with insufficient data are designated as PENDING. Pending songs do not affect Total Performance Score in any way.
Also ranked #8 on the MMI Action chart. ACTION Songs that are testing either in Callout or in Retention significantly higher than current Airplay rank. These songs are considered UNDEREXPOSED and deserving generally of greater airplay.
OOTT is also on the HOT ZONE / DEVELOPING chart. This chart is where all five components listed above are contemplated. Songs moving up and increasing significantly in TWO or more categories are designated in the Hot Zone.