Thanks for that link, Rainbow - I think the writer makes some very interesting and valid points, moving away from both the statistical emphasis on people "deserving" to win because they're "bigger" than the actual winner, and on people not winning because they're "snubbed" by people who "dislike" them. While both those things can have elements of truth - they're not particularly helpful, because they go round in circles and don't contain any suggestions for how things might change.
The points the Pulse board writer makes, though, are more practical.
1. Carrie lacking a readily identifiable image in her writing and song choices ----I think that contains quite a bit of truth. Her songwriting contributions shouldn't be under-rated, but I think it's fair to say it isn't easy to spot a consistent pattern that differentiates her co-writes from her other songs.
A few of her co-writes have been autobiographical. I saw the early co-writes, IAICAM and CD, as personal songs, which reflected ideas that gave me a definite sense that they came from Carrie herself. (AAG is said to be semi-autobiographical, but it didn't give me much sense of connection to Carrie - it seemed more a generic female life passage song) MS is one that had charm for me, and I'd rate it higher than some other fans do - but I'd agree it needed more developed lyrical themes. But even if she included more autobiographical songs, I don't think it would be wise to take that too far in her songwriting.
The faith-based aspect is obviously important to Carrie, but her songs with a spiritual message are not especially ones she's written. (Although the Pulse post seemed to suggest otherwise, I didn't really pick up religious undertones in TBC, and I'd relate that song more to BA than to TH). TH obviously has a specifically Heaven-focused last verse, but I'm convinced the song is intended to be more complex - blending Carrie's social concerns with her religious vision. The episodes of the orphan boy and the single mother are sometimes overshadowed by the death scene, and subsumed by listeners into an assumption that we don't really belong here and are on our way to Heaven. But I don't think that was Carrie's intention. At a climatic point in the song, she emphatically sings "find a place in
this world". Some of the reviews did spot the social awareness aspect (and relate it to "Change") - and I see that as one of the strengths of the song. Carrie could well develop more songwriting of that type (perhaps with her early inspiration drawn from "Praying For Time" in mind.) But again, care would be needed not to overdo it, as there's often a fine line for listeners between thought provoking and "preaching"
2. If Carrie does have a dominant image now (even more so in singles) it's in the "feisty", woman-scorned, look-out-faithless-lover type of song which recurs in every album era. In general, this is a good image for contemporary Country. Carrie uses it to effect, varies the themes, and avoids stereotyping. But I'd agree with the poster that it may not be coming across strongly enough for the voters. This is not because she varies it with other songs (she needs variety) - but I think it may be because she shows a tendency to talk it down. Carrie has songs indicative of a strong female personality (which I think many current voters love), but too often, I feel she rather plays them down, e.g by referring to them as "fun songs". or something that needs to be lightened. It's already clear to most people that the stories are unreal - as they are for practically every singer attempting those themes. But if the singer makes too much of a point of appearing not to believe in her image, people are less likely to see it standing out from the crowd. You can weaken a powerful song by appearing to backtrack from it.
3. I defer completely to the writer on the industry points, as I can't claim to know the inside label and publicist position at all. But I do think it's plausible to say that Carrie could benefit from more targeted publicity. Although things like the boy's first kiss on the tour got publicity (perhaps mainly from internet viral fan interest), other things like Carrie's charity donations and her support for the anti-slavery campaign seem to be less widely known. Obviously, we have to be careful here, because Carrie herself may not want to "boast" about things she does (though she has tweeted about the campaign herself). Articles about dresses and her marriage are certainly part of the picture - but a bit one-dimensional. I can see the advantages in getting more articles in the up-market and specialist magazines, to increase the exposure and appeal to a wider demographic (As one example, I follow Emily and Martie of the Dixie Chicks, and they've had separate photo spreads in various Texas magazines about both their houses, Martie's recording studio, and I think Emily's pets).
4. Dudley says
"I should also note that the Pistol Annies project also allows Miranda to reinforce her image as someone who defies mainstream country conventions in a time when her solo music and image have taken a turn toward the mainstream. "
That is something I strongly agree with. Carrie could benefit from more balance in her image. Her main career is obviously in the Mainstream - which is exactly why she could benefit from reinforcing her connections with the more deep genre side of Country Music. Note that I'm not] suggesting she should move away from the Mainstream - I accept that's her principal career base. What I am suggesting is that she balances that by cultivating more secondary links with songwriters and artists that give her place in the Country milieu a bit more credibility (as Miranda does). Miranda's image, too, is primarily that of a commercial Mainstream singer - but one who retains a Roots link. Carrie gives less of that impression. To give a couple examples - Carrie gives necklaces to American Idol finalists; Miranda takes young discoveries out on performance with her. Carrie takes part in side projects outside Country Music; Miranda gives strong backing to Ashleys Pistol Annies project - transforming it from a songwriters' attempt to bring some Roots feel back into the Mainstream to something with star appeal. Which is likely to appeal to some genre voters as a more solidly Country identification? At the moment, Carrie is relying mainly on the Opry (her biggest ally and mutual love) to maintain her deep genre connections. I warmly endorse that as a great commitment on her part - but I'm not sure it cuts much ice with industry voters (most big chart stars spend little time at the Opry, and I'm not sure the recording industry gives it more than superficial respect). I'm certainly not suggesting Carrie scales that down - but I think she also needs to add more ways of reinforcing her image in Country.
5. I understand that Carrie is a private person - but it does seem that other artists put more emphasis on the mixing and joint appearances that they make. E.g. yesterday Ashley retweeted a picture that Reba had publicized of a girls' fun night in Vegas, involving Reba , Faith Hill, Kelly Clarkson, Shania Twain, Miranda Lambert and the Annies.
Reba McEntire's photo "Great bunch of friends!!! Fun..." on WhoSay
I know some fans will immediately pounce on an evil Reba plot to promote her future daughter-in-law as the coming queen - but the point I'm making is that Carrie could also benefit from a few more appearances within the genre - or even organize them. I realize she may well not want to make her friendships a source of publicity, and those personal preferences are something no one can decide for her - but it may be another reason why her image isn't seen so often by the voters.
So those are some thoughts on Dudley's Pulse posting. I think she's definitely onto something - though there may be no easy answers that solve the situation