If you look at the artists that get consistent promo beyond what Carrie does, many of them are staging paparazzi photos and much of the PR around them is focused on their personal lives or whatever elements they decide to present to the world. It’s not remotely rooted in authenticity. I think perhaps it’s time to accept that Carrie simply doesn’t value fame enough to play that game. Because the truth is that a large portion of what makes people ultra-famous is creating narratives in the media, real or not real, and creating a false sense of connection.
She said herself in a recent interview that she doesn’t talk to her kids about her work and it’s not what she wants them to remember. She wants them to remember her and how she made dinner. I think it’s admirable that in the face of all her success and fame she wants her kids to grow up with the same normalcy she did.
She works hard. She did her tour and still doing her residencies into next year, still playing festivals etc. She’s released a ton of music over the past few years. The other piece is that streaming has killed revenue and the way people make money is based on shows — so there’s a good chance her label and her just focus their energies where it counts the most.
Commercial success isn’t everything. Carrie had a TON of it in her career. Would it be nice if kept on going forever? Sure. But it’s pretty clear Carrie does not want to be defined by her work and you simply cannot have it all.