I am fine with them doing all they can to push Love Wins as high as it can possibly go and thereby extending the chart run and era for the album. I feel like in hindsight (which is always easier than in-the-moment), they should have similarly fought longer/harder for Cry Pretty as the lead single, rather than pulling promo for it two weeks before the album dropped. The strategy was probably to reignite interest in new music as the roll-out of the album kicked in high gear. There was also lots of speculation at the time that they had used up the label's heft to get it as high, and keep it as high, as it did climb. But seeing how they are able to keep Love Wins in this holding pattern (despite low sales and streaming), it makes me wonder why they couldn't have done more for Cry Pretty (especially with the love it received from critics and attention it had initially with Carrie's comeback). I am still shocked at the #9 finish for Carrie's first single on a new label. The contrast to prior performance is just too stark and doesn't make sense - even after all this time of reflection.