Yeah, I think it’s over. I say there’s a small chance it could recover next week, maybe UMG is busy with a final push, but it seems like them cancelling overnight spins last week (no longer paying for them) was them throwing in the towel.
nonetheless, I have to say it’s strange to gain audience and lose so many spins. So maybe it has a small chance to recover. The fact it is doing good in Canada speaks to its potential here.
Sorry, OOTT, you deserved better. But making it to #16 showed it could go higher with the right push, and if it wasn’t so old. Definitely could have gone top ten. But it got too old, she had no momentum, and radio doesn’t like playing many women (there are five right now, they like two or three)
I hope the singles are the right ones next era- because Carrie CAN still have another top ten. Often, many artists recover after having a couple songs peak around this. Tim, Luke, Kenny, etc have had times recently where a couple songs peaked lower like this, but they ended up still recovering with their next singles. Being phased out is songs peaking in the 40s. Not top twenty. Top twenty imo is still respectable. For instance, Kenny’s last two singles peaked at 20 and 28, but then his current single is on track for #1 soon. Another instance, Old Dominion had like 3-4 songs in a row peak at 25-35, and their current song is on track for top ten at least. So, Carrie isn’t done at radio yet imo, she‘s only had just two singles peak lower, and recently had a top 5 hit! but she needs the right single next era and push (unlike this one got). Reba was played into her fifties, so can Carrie.