Really disappointed in Universal, honestly. I think they’re the weakest label out of the big six. Last year, they somehow got all their big hits blocked from #1.
And with OOTT going top ten in Canada, I think that means it could have gone there in the US with a better label. I think UMG doesn’t work their songs as well as other labels, probably don’t spend as much money as other labels do on radio promotion. Big Machine has a song they’ve been promoting for almost 70 weeks, and it’s doing fine…lol.
I just think OOTT had a lot of bad luck. It's probably testing fine with radio, but since Carrie had no momentum, it took such a long time to make top thirty and by the time it got tested, it was so old. Maybe even then, they were still willing to play it but it probably got outworked by much more aggressive labels. I do really think that OOTT was just a natural hit (top ten in Canada!) but was delt a lot of unfortunate situations.