For those who were asking specifically what I would have done differently a few weeks ago, when we were talking about her career choices.
Today is one of many examples on a silver plater... If you have a new song out a radio, let it be known. There hasn't even been as much as a post on her account that this is the new single and at radio today. At this point I don't care if Team CU logs into her account, just to let it be known. But today, we have a new song going out to radio, one that unfortunately has no momentum going in, thanks to the poor single choices before it; and what do we have, crickets from UMG, and crickets from Carrie, outside of posting about her garden.
Edit: thankfully she ended up posting a lot later in the day. After the close of adds day, I guess better late than never.